Need Help Building an Electronic Press Kit
to Achieve More Success with the Press?
How to Build a Great Media Kit for Your Company’s Website
One of the most important things that every company should have on their website is a well-written, well-stocked media kit also called a press room. Believe it or not, more than 75% of companies do not have a press room available on their website for reporters and bloggers to access sufficient background material, logos, executive head shots and other written documentation they need to research in order to write an in-depth story on your company. This pretty much nullifies a company’s ability to receive news coverage.
Does your company’s website have a well-stocked press room? If not, Front Page PR would be happy to help your company build a good one.
A media kit serves as an online resource library that should contain everything a reporter needs to write up a news brief or an entire feature article on your company without calling anyone. And yes, you should always have at least one media contact listed just in case a reporter does need to call someone to request more information to write a story. A generic PR email address and an 800-number that no one will answer is pointless. A PR executive’s name, cell phone number and their direct email address will make a huge difference in your company’s ability to generate news coverage.
Front Page PR will help your business create press releases, company backgrounders, FAQ sheets, logos, executive photos and bios, product shots, executive quotes, news briefs, byline articles and other types of information that will make it easy for reporters/bloggers to have plenty of written background material, an executive headshot and a company logo so that they can cut and paste into a word document, make some edits and quickly turn it into a news brief or a feature article on your company.
The more information you provide in media kit, the more likely a reporter will be to make an extra effort to write up a good story. They know exactly how much time it takes to create all of the written materials contained in a press kit and will reward companies that strive to make their jobs as easy as possible.
If not, reporters will simply go to the next vendor on their list until they find a company website that makes it easy for them to write a story on their company. Not being able to find enough information to write a good story is a very frustrating problem for reporters that can be solved easily by adding good PR person to the marketing team.
Hear is a quick outline of what a basic media kit/press room should contain:
• Press releases should be 400-800 words and answer at a minimum who, what, where, why, how much it costs and how it works. A media/PR contact is mandatory.
• Press Release #1
• Press Release #2
Recent News Coverage:
• News Story #1
• News Story #2
News Reporters Can Use:
• Company Backgrounder
• 100-word – News Brief
• 400-words – Short News Story
• 800-words – Byline Article Topic 1
• 800-words – Byline Article Topic 2
• 800-words – Byline Article Topic 3
Recent Industry Research Reports:
• Research Report #1
• White Paper #2
• Written Customer Testimonials
• Video Customer Testimonials
• Executive Bio #1
• Executive Bio #2
Other Subject Matter Experts:
• Expert #1 – A list of subject matter experts that reporters can interview
• Expert #2
List of Briefed Analysts:
• Industry Research Analyst #1
• Financial Research Analyst #2
Frequently Asked Questions/Message Maps:
• FAQ Sheet #1
• Message Map #1
• Executive Head Shots
• Headquarter Sign/Building
• Product Shots
Upcoming Speaking Engagements:
• Event #1 – TBD
• Event #2 – TBD
If your company website doesn’t have a media kit full of these materials and would like to add one and begin a PR/media relations program, please contact Front Page PR for a free 30-minute consultation!
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More Links to Research:
- Media Relations
- Building Press Kits
- Building Message Maps
- Building FAQ Sheets
- Writing Media Pitches
- Building Media Lists
- Briefing Industry Research Analysts
- Media Training Executives