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The Best Way to Issue a Professional Press Release
A professionally written press release issued on one of the top 4 news wire services such as BusinessWire, Marketwired, PRNewswire, or PR Web, is no doubt one of the most cost-effective marketing strategies on the planet. Depending on the press release’s subject matter and SEO keywords contained in the headline, sub-headline and the body copy, press releases will be picked up by hundreds of electronic media news outlets in the United States and around the world.
A typical press release generates around 50,000,000 gross impressions and hundreds of click-throughs to a website or a crowdfunding campaign. If you email well-written press releases to bloggers, reporters and journalists, there is a good chance that they will take your press release, turn it into a story. All good stories require a picture, graphic, logo or video to be accepted for consideration.
In addition, due to how RSS feeds work and how information spreads through the Internet and is found through search engine searches such as Google and Bing, press releases can be used to reach potential customers directly who are actively searching for products and services to buy.
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